Friday, July 20, 2012

The Meaning of Value

In my Negotiation Boot Camp® seminars, one of the major negotiation learning points for salespeople is to shift the focus from price to value. We know that the buyer wants a lower price. But if the seller can provide value, then the buyer will pay more. Value is the key to sales negotiation. But we tend to be cavalier in the way we use the word value. What do we mean when we say, “Sell Value!”
Read the entire article on the NegotiationBootCamp website.

Women From Venus Now in Paperback and Ebook

Women From Venus by Ed Brodow is now available in paperback for $15.95 at Lulu.
Ebook available for $6.99 at Amazon.

Thursday, July 19, 2012

Women From Venus is Live!
Order the Kindle version of Women From Venus by Ed Brodow, now on sale for $6.99 at Amazon.
The sales force from Mission Foods enjoying the negotiation role-play in Austin, Texas.

Tuesday, July 3, 2012

Negotiation Boot Camp in Milan

European partners of McKinsey & Company participate in negotiation role-play during Milan seminar.