Ed Brodow Quoted in Time Magazine

Read this article with advice from Ed on how to negotiate in stores.

If a salesperson says they don’t have the authority to give you a better price, ask to speak to whoever does, says Ed Brodow, author of Negotiation Boot Camp. "Usually, it’s the manager," he says. "They have the authority and they’re more used to negotiating," he says, and you’re more likely to get a deal because they’re thinking about your overall value as a customer, not just that one sale. "They’re thinking a lot broader than the salesperson," Brodow says.